Sports. Education. Business. Community.
People.Opportunity.Lasting Impact.
Brentwood Partners is a sports consulting firm, established in 2013, that collaborates with conferences and university athletic programs to help increase their revenue and support for their student-athletes.
Our Expertise →Recruitment of a qualified, diverse candidate pool, with consistent communication with the hiring party and candidates throughout the process.
Partner identification and strategic category mapping and matching, with effectiveness tracking and ROI measurement.
Market segmentation and customer acquisition strategy, mapping the customer experience and journey, and ROI measurement of all actions.
Engagement-driving content calendars across video, podcasts and social, plus internal and external brand launches.
Development of brand architecture and strategy, brand positioning and pillars, and customer experience strategy.
Experience. Insight. Results.
A Higher Standard in Sports Leadership.
Learn More →“We focus on our client’s needs, delivering personal service and a total commitment to being there for you.”
Keith TribbleCOO & Managing Partner
Building stronger organizations for what’s next
Trusted by leading organizations
PeopleProgramsPartnershipsPossibilities
Selected Work
Meaningful Partnerships. Measurable Results.
From executive searches to strategic counsel, Brentwood Partners has supported organizations across collegiate athletics, media and higher education.
- Florida Memorial UniversityHead Football Coach Search · Bobby Rome
- Mercer UniversityHead Football Coach Search · Drew Cronic
- Gardner-Webb UniversityHead Football Coach Search · Tre Lamb
- Great Lakes Intercollegiate Athletics ConferenceBroadcast Streaming Agreement
- HOUR-A-THONIntercollegiate Athletics Business Lead
36
Years of leadership experience
Michael Waddell · professional sports, intercollegiate athletics, Fortune 100 & start-up private business
43
Years of leadership experience
Keith Tribble · intercollegiate athletics, private business and non-profit management
$4M+
Raised for 70+ colleges & universities
HOUR-A-THON collegiate division, led by Michael Waddell, nationwide since 2023
PlayersLeadersCommunitiesBrighter Futures
The Firm
A Collaborative Approach to What’s Next.
Brentwood Partners brings together deep experience, strategic insight and a commitment to helping organizations and leaders reach their full potential.
Michael WaddellFounder | Principal
Keith TribbleChief Operating Officer | Managing Partner
“Our commitment to our partners is 24/7/365.”Michael Waddell
Meet the Team →Insights
Perspective That Moves the Industry Forward.
Latest News
NCSN Expands Live Programming With Tobacco Road Sports Radio Alliance: Addition of “The Drive”
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Latest News
NCSN, Veteran Golf Writer Ward Clayton Partner on “The Road to Augusta” Podcast
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Latest News
MIAA Launches New Collaboration with Brentwood Partners
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Let’s build what’s next.
Accessible 24/7/365. When you need us!
804.467.2079contactBrentwoodPartners@gmail.com
Contact Us →