Jacksonville Jaguars Make History with Fan Memorial Partnership with Eternal Fan

904ever Club To Offer One-of-a-Kind Fan Engagement 

Jacksonville, FL – June 9, 2025 – Eternal Fan®, a pioneer in enhancing fan engagement, is proud to announce a groundbreaking partnership with the Jacksonville Jaguars, becoming the team’s Official Fan Memories® Partner. 

This collaboration marks Eternal Fan’s first venture with an NFL franchise. 

As part of the multifaceted agreement,  Eternal Fan® will play a central role in the Jaguars’ forthcoming 904ever Club, a dedicated program designed to allow fans to create their legacy within the Stadium of the Future. 

The Fan Memories® installations will be a key feature of the 904ever Club, offering fans a one-of-a-kind opportunity to commemorate their most cherished team memories permanently and meaningfully. 

Scott Massey, Senior Vice President, Corporate Partnerships of the Jacksonville Jaguars, expressed his enthusiasm.

“For more than 30 years, Jaguars fans have been some of the most passionate and loyal in sports. Through our partnership with  Eternal Fan®, we look forward to showing our gratitude to our fans by giving them the unique opportunity to ‘enshrine’ their fandom in our renovated Stadium of the Future, opening in 2028.” 

Matt Linn, Founder & CEO of  Eternal Fan®, echoed this sentiment.

"Collaborating with the Jacksonville Jaguars is a significant milestone for Eternal Fan®. Our mission is to provide fans with meaningful ways to celebrate their passion, and integrating our installations within the Jaguars' new stadium infrastructure aligns perfectly with this vision. We’re excited to give Jaguars fans a timeless way to commemorate their loyalty and become a lasting part of the team’s story. 

Eternal Fan's previous partnership with NASCAR’s Richmond Raceway introduced the  Eternal Fan® Racing Piston, allowing fans to secure their legacy at the track. This initiative has set the stage for further collaborations in the sports industry. ​  

The Jacksonville Jaguars' stadium renovation aims to modernize facilities and enhance the fan experience. Including Eternal Fan's installations underscores the team's commitment to innovation and fan engagement 365 days a year.​ 

For more information about Eternal Fan and their initiatives, please visit www.eternal.fans.​  

About Eternal Fan®:
Eternal Fan® is the global leader in commemorative fan engagement experiences, offering customized, enduring tributes inside the sports and entertainment venues fans love most. Through the category of ALX: After Life Experience, and other legacy programs, Eternal Fan® helps individuals and families tell their stories in the most meaningful places—forever, with installations at iconic locations such as NASCAR’s Richmond Raceway, and others to be announced later in 2025. Eternal Fan® continues its mission to honor passion, preserve memories, and redefine how we celebrate our fandom in the spaces we love most. 

Eternal Fan® Accelerates Growth With Key Executive Appointment

Veteran Sports Executive Payne Named Chief Revenue Officer 

Cedar Rapids, IA — June 6, 2025 — Eternal Fan®, the industry leader in commemorative fan experiences and pioneer in the Afterlife Experience (ALX) marketplace, has appointed Mark Payne, a proven innovator in college sports revenue generation, as its new Chief Revenue Officer. 

With 30 years of success in driving revenue and building partnerships, Payne brings strategic vision and a deep understanding of the sports marketplace. His leadership will be key as Eternal Fan® enhances its presence in the collegiate and professional ranks.

“We are thrilled to welcome Mark to our leadership team,” said Matt Linn, Founder and CEO of Eternal Fan®. “His expertise, relationships, and innovative mindset will help propel us toward new milestones as we continue to grow our brand domestically and abroad.”

“I am excited to be part of this dynamic team in a perfect moment for this company,” said Payne. “Eternal Fan® is poised to change the sports industry and this category.” 

Most recently, Payne served as Associate Principal - Director of Business Development at AECOM, focusing on college athletics. His career has also included leadership positions with Learfield, Viacom/CBS Sports Properties, Rockbridge Sports, ISP Sports, and the athletic departments at Georgia Tech, the University of Richmond, and Coastal Carolina University. He holds a master’s degree from the Ohio University Center for Sports Administration and a bachelor’s from Stetson University.

Eternal Fan® has successfully implemented similar initiatives, such as the Fan MemoriesⓇ program at NASCAR’s Richmond Raceway (VA), which features the iconic 21-foot "World’s Largest Piston" monument. 

The development of the ALX category marks a significant evolution in fan engagement, offering a heartfelt avenue for supporters to remain an enduring part of their team's narrative. 

For more information about ALX: After Life Experience and how to create a lasting tribute, please visithttps://eternal.fans.

Eternal Fan® Engages Brentwood to Lead Branding, PR

Sports & Entertainment Group Was Part of Initial Fan Experience in 2018

Cedar Rapids, IA — June 4, 2025 — Eternal Fan®, the industry leader in commemorative fan experiences and pioneer in the After Life Experience (ALX) marketplace, is deepening its relationship with Brentwood Partners, LLC (www.brentwood.partners | @gowithbrentwood). The firm will provide brand management, marketing, public relations, and strategic counsel, building upon its operational development role that began in 2018.

“Our extended partnership with Brentwood speaks volumes about the trust and success we've built together,”  Matt Linn, President of Eternal Fan®. “Their insight and support have been integral to our growth, and we’re excited to elevate the relationship even further.”

Michael Waddell, Founder and Principal at Brentwood Partners, added:  “Matt Linn is one of the most creative and action-oriented leaders I’ve encountered in my 38-year career. His vision for Eternal Fan®—to become the world’s leading ALX engagement brand—is bold and inspiring. We’re honored to be part of this journey and growth in this innovative space.”

Waddell’s association with Eternal Fan® dates back to Spring 2018, when, as the Vice President of NASCAR’s Richmond Raceway, he helped establish the company’s first on-site fan experience with the “World’s Largest Piston,” located adjacent to the iconic motorsports venue's main gates.

Brentwood Partners, LLC (brentwood) Established in 2013 with a mission to deliver strategic solutions across six core service areas: revenue generation, brand development, fan engagement, creative content production, eSports innovation, and executive search within higher education, sports, and entertainment,  The company is led by Founder and Principal Michael Waddell, a seasoned executive who has served as President of multiple professional sports franchises as well as serving as a Director of Athletics at the NCAA Division I level. Keith Tribble, former CEO of Jackson Health System, President of the Orange Bowl Committee, and Director of Athletics at the University of Central Florida, serves as Managing Partner and Chief Operating Officer.

About Eternal Fan®:
Eternal Fan® is the global leader in commemorative fan engagement experiences, offering customized, enduring tributes inside the sports and entertainment venues fans love most. Through the category of ALX: After Life Experience, and other legacy programs, Eternal Fan® helps individuals and families tell their stories in the most meaningful places—forever, with installations at iconic locations such as Richmond Raceway, and others to be announced later in 2025. Eternal Fan® continues its mission to honor passion, preserve memories, and redefine how we celebrate our fandom in the spaces we love most. 

Eternal Fan® Leads The Way in ALX

A Revolutionary Way to Celebrate Fan Legacies Beyond a Lifetime

Cedar Rapids, IA — June 3, 2025— Eternal Fan®, the pioneer in commemorative fan experiences, is revolutionizing how fans engage with their favorite teams and venues. It leads the charge in developing products and services within the ALX: After Life Experience category. This groundbreaking mindset redefines how fans connect with their beloved teams, venues, and fellow enthusiasts. Building upon the company's mission to honor fans' unwavering passion, Eternal Fan® offers a personalized experience, unlike anything previously imagined, tapping into the passion that true sports fans display and value for a lifetime, and now, beyond. 

Eternal Fan® has long recognized that fans are the heartbeat of sports and entertainment. Their dedication transforms events into unforgettable memories. Through ALX, Eternal Fan® allows fans to solidify their legacy within the venues that have been central to their lives. This service creates customized memorials, ensuring a fan's spirit remains integral to the game-day experience.

"Fans are the soul of every team and venue," said Matt Linn, President of Eternal Fan®. Through our vision for ALX and the products & partnerships that we create, Eternal Fan® offers a unique way for fans to be eternally present in the places they cherish most. It's more than a memorial; it's a lasting connection that celebrates their passion and unites generations of supporters. This is the Ultimate in Fan Engagement!”

Key Features of ALX: After Life Experience, via Eternal Fan®

• Personalized Fan SpacesⓇ: Fans can choose dedicated areas within their favorite venues to house their memorials, creating a permanent presence in the heart of the action.
  

• Customizable Tributes: From engraved plaques to digital displays, ALX offers various options to reflect each fan's unique story and connection to the team.
  

• Family and Community Engagement: ALX encourages families and fellow fans to commemorate their loved ones, fostering community and shared remembrance.

Eternal Fan® has successfully implemented similar initiatives, such as the Fan MemoriesⓇ program at NASCAR’s Richmond Raceway (VA), which features the iconic 21-foot "World’s Largest Piston" monument. 

The development of the ALX category marks a significant evolution in fan engagement, offering a heartfelt avenue for supporters to remain an enduring part of their team's narrative. 

For more information about Eternal Fan and how to create a lasting tribute, please visit https://eternal.fans.