The 2019 Orlando Apollos' leadership team consisted of General Manager Tim Ruskell, Head Coach Steve Spurrier, and Team President Mike Waddell. I4 Business Magazine featured the Apollos in Spring 2019. http://www.i4biz.com/sports/a-winning-formula/
In the summer of 2004, the University of Akron launched a Heisman Trophy campaign for quarterback Charlie Frye, including a website, www.Frye2004.com.
In February 2018 Richmond Raceway became the first NASCAR track to launch an eSports team, which was called #ChaosCrew
https://www.richmondraceway.com/Articles/2018/02/Team-Chaos-Crew.aspx
April 2014 saw the launch of a refreshed ARKANSAS RAZORBACKS brand identity, a joint project between U of A Athletics and NIKE.
https://news.nike.com/news/razorback-athletics-unveils-updates-brand-identity
In Fall 2004 the University of Akron launched “FEAR THE ROO” marketing campaign, resulting in the most profitable sales in UA history | Campaign won “Best of Show” by NACMA 2006 as well as two Gold medals
In Spring 2016, Richmond Raceway and CLIMAX SPIRITS entered into a naming rights agreement for the new CLIMAX CORNER Party Deck located in Turn 4. Tim Smith, the founder of CLIMAX SPIRITS and a personality from the Discovery Channel television series “Moonshiners,” served as the face of this section.
https://www.richmondraceway.com/Articles/2018/03/Climax-Corner.aspx
Towson University's football game against LSU in September 2012 was featured in a CBS 60 MINUTES segment that explored "buy games" between FCS and FBS teams.otball-bigger-than-ever/
University of Illinois students David He and Bruce Lu served as the NCAA’s first ever Mandarin Chinese Broadcast Team when they took to the air for Fighting Illini Football broadcasts in Fall 2015.
MEDIA & BRAND DEVELOPMENT | FAN ENGAGEMENT
What do you do when 25% of your students on campus are not interested in attending football games? You broadcast the games in their native language and implement a groundbreaking initiative that has never been done before in NCAA Football history.
The “Fighting Illini Tour” has an annual mandate to have Athletics Representatives attend community events in each of the state’s 102 counties.
FAN ENGAGEMENT | BRAND EXTENSION
In the summer of 2014, a brainstorming session within the University of Illinois Division of Intercollegiate Athletics revealed a disconnect between Illini fans and the “Land of Lincoln.” From this insight, a new outreach initiative was developed in the spring that continues to thrive today.
The UC Athletics Department SOLD OUT their 17,500 ticket allotment for the Sugar Bowl game against the Florida Gators, marking UC’s largest ever postseason sales campaign.
TICKET SALES | IDEATION
For years, the University of Cincinnati struggled to sell football bowl tickets. However, with the introduction of a new concept called the "Bowl Ticket Credit" and, most importantly, a winning team, the Bearcats Football Program became incredibly successful. They were undefeated and sold out as they headed to New Orleans for the Allstate Sugar Bowl in 2009.
This new fan-friendly standing room area of Richmond Raceway resulted in additional 1,500+ tickets sold for Spring 2018 NASCAR Cup Series Race.
IDEATION | BRANDING | FACILITY DEVELOPMENT
Brainstorming and Staff Teamwork leads to Revenue Driving & Branding Bonanza for Richmond Raceway & new client Tim Smith Spirits.
The Spring 2018 Race Weekend Marketing & Ticket Sales Campaign was the first year over year attendance growth in over a decade at Richmond Raceway
PARADIGM SHIFT | BRANDED CONTENT DEVELOPMENT
In Spring 2018 Richmond Raceway unveiled a new digital video series entitled “This is Richmond” highlighting RVA culture and how motorsports thrives throughout the region. The content was produced in partnership with Richmond’s creative agencies, HQ Creative & Looking 4 Larry Agency.
The World Premiere of the “Bearcat Attack” video was at the SOLD OUT Cincinnati/Syracuse game on Saturday, November 29, 2008
INFLUENCER RECRUITMENT | CONTENT DEVELOPMENT
Collaborating with a FUNKY Legend: The Cincinnati Bearcats & Bootsy Collins unite to develop a “theme song” & music video celebrating the BIG EAST Championship Football Team.
When you heard the narrator’s big voice over Nippert’s PA system, the crowd went silent and the sizzle in the stadium was ratcheted up.
CONTENT DEVELOPMENT | INFLUENCER RECRUITMENT
With Cincinnati Football on the rise in 2009, our creative team reached to the Lone Star State for a “voice” to give our Bearcats Football Brand an “NFL” flair…
#ChaosCrew changed the way that eSports was viewed around the NASCAR scene. Two years later, over $100,000 was up for grabs with the 2019 Peak Antifreeze iRacing Series Championship.
TECHNOLOGY | GROWING THE BRAND | PARADIGM SHIFT
In the Fall of 2017, a decision was made at Richmond Raceway to do something that had never been done by a track in the history of NASCAR…
The new RICHMOND centric brand was inspired by the look of F1. Core colors of Red, White and Black are bold and easy to replicate across the licensing spectrum.
BRANDING REFORMATION | MARKET DIFFERENTIATION
Over the years the NASCAR venue in Richmond has had many names; "Atlantic Rural Fairgrounds Track", "Strawberry Hill Raceway, “Richmond Fairgrounds Raceway”, and “Richmond International Raceway”. In the Fall of 2016, work began on a fresh brand that would carry the facility forward into a new era of excellence…
BRAND ACTIVATION
ENTER & WIN NOW
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