Black-and-white city skyline with high-rise towers under a cloudy sky

Sports. Education. Business. Community.

People.Opportunity.Lasting Impact.

Brentwood Partners is a sports consulting firm, established in 2013, that collaborates with conferences and university athletic programs to help increase their revenue and support for their student-athletes.

Our Expertise →

Executive Search

Recruitment of a qualified, diverse candidate pool, with consistent communication with the hiring party and candidates throughout the process.

Revenue

Partner identification and strategic category mapping and matching, with effectiveness tracking and ROI measurement.

Events

Market segmentation and customer acquisition strategy, mapping the customer experience and journey, and ROI measurement of all actions.

Content

Engagement-driving content calendars across video, podcasts and social, plus internal and external brand launches.

Strategic Solutions

Development of brand architecture and strategy, brand positioning and pillars, and customer experience strategy.

Football player holding a helmet at his side on the field

Experience. Insight. Results.

A Higher Standard in Sports Leadership.

“We focus on our client’s needs, delivering personal service and a total commitment to being there for you.”
Keith TribbleCOO & Managing Partner

Learn More →

Building stronger organizations for what’s next

Trusted by leading organizations

Florida Memorial University

Mercer University

Gardner-Webb University

Michigan Intercollegiate Athletic Conference

Great Lakes Intercollegiate Athletics Conference

North Carolina Sports Network

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PeopleProgramsPartnershipsPossibilities

Selected Work

Meaningful Partnerships. Measurable Results.

From executive searches to strategic counsel, Brentwood Partners has supported organizations across collegiate athletics, media and higher education.

Florida Memorial UniversityHead Football Coach Search · Bobby Rome
Mercer UniversityHead Football Coach Search · Drew Cronic
Gardner-Webb UniversityHead Football Coach Search · Tre Lamb
Great Lakes Intercollegiate Athletics ConferenceBroadcast Streaming Agreement
HOUR-A-THONIntercollegiate Athletics Business Lead

View Our Work →

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Years of leadership experience

Michael Waddell · professional sports, intercollegiate athletics, Fortune 100 & start-up private business

Years of leadership experience

Keith Tribble · intercollegiate athletics, private business and non-profit management

$4M+

Raised for 70+ colleges & universities

HOUR-A-THON collegiate division, led by Michael Waddell, nationwide since 2023

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PlayersLeadersCommunitiesBrighter Futures

The Firm

A Collaborative Approach to What’s Next.

Brentwood Partners brings together deep experience, strategic insight and a commitment to helping organizations and leaders reach their full potential.

Michael WaddellFounder | Principal

Keith TribbleChief Operating Officer | Managing Partner

“Our commitment to our partners is 24/7/365.”Michael Waddell

Meet the Team →

Insights