STRATEGIC ALLIANCES
NORTH CAROLINA SPORTS NETWORK
Founded in 2023, the NORTH CAROLINA SPORTS NETWORK (NCSN) is a focused multimedia platform dedicated to telling the stories of the people, places, events, and culture of the BOLD NORTH STATE.
What sets NCSN apart from other media outlets in North Carolina is its content, which is produced by unmatched experts in the field, including former college and professional coaches, executives, and successful sports business leaders.
Activation and fan engagement are major components of each broadcast season. NCSN has produced over 50 live events in its first two years of operation, including a weekly on-site college football tour, THE OLD NORTH STATE TAILGATE & TRAVELING SPORTS CIRCUS, which travels throughout North Carolina to different college, professional, or high school games during the fall.
In July 2024, NCSN launched the NORTH CAROLINA SPORTS AWARDS, aka “THE PINEYS”, the State’s foremost recognition of excellence in sports.
The network has created and managed successful promotional campaigns such as BACON & BASKETBALL during the 2023-24 and 2024-25 NCAA Men’s and Women’s Basketball Tournaments, engaging over 100,000 fans through customized weekly content and popular bracket contests.
NCSN also covers major events like NC PORK’s WHOLE HOG BARBECUE CHAMPIONSHIPS and the NASCAR Xfinity and Craftsman Truck Series, including NC BY TRAIN’S “RETURN TO THE ROCK” at Rockingham Speedway in the spring of 2025.
Additionally, NCSN has established an alliance with the North Carolina High School Athletic Association (NCHSAA). The network was present for the 2023 and 2024 Football Championships as well as the 2025 Boys’ and Girls’ Basketball Championships, producing customized team introduction videos for each of the 16 NCHSAA finalists for the games held at Joel Coliseum in Winston-Salem.
ETERNAL FAN
Eternal Fan®, the industry leader in commemorative fan experiences and pioneer in the After Life Experience (ALX) marketplace, is deepening its relationship with Brentwood Partners, LLC (www.brentwood.partners | @gowithbrentwood). The firm will provide brand management, marketing, public relations, and strategic counsel, building upon its operational development role that began in 2018.
“Our extended partnership with Brentwood speaks volumes about the trust and success we've built together,” Matt Linn, President of Eternal Fan®. “Their insight and support have been integral to our growth, and we’re excited to elevate the relationship even further.”
HAVANA SUN
Havana Sun has created a superior sun care cosmetic suitable for all skin types, thanks to its rich blend of tropical fruit and nut extracts. This unique mix of time-tested island ingredients makes it one of the best options available for sun protection.
Ron Rice founded the Hawaiian Tropic Sun Care line in 1969, starting from humble beginnings in his garage. After visiting Hawaii, he was inspired by women on the beach who used homemade suntanning formulas featuring coconut and avocado oils.
After decades of success, which helped Hawaiian Tropic become the second-largest brand in global sales, Rice sold the company in 2007. Motivated by the re-opening of Cuba and its vibrant culture, he launched a new line of sun care products called Havana Sun. Drawing on the knowledge gained from his success with Hawaiian Tropic, Rice and his team introduced Havana Sun in the spring of 2016.
BRENTWOOD PARTNERS provides business development support for Havana Sun in select states, along with strategic consulting in professional sports and intercollegiate athletics.
THE DIFEBO COMPANY
The DiFebo Company was founded by Matt DiFebo, who has transformed the proactive ticket sales model in collegiate athletics. With years of hands-on experience, DiFebo has developed revenue strategies specifically tailored for collegiate athletic programs. These strategies are referred to as the "MVP" (Most Valuable Practices) of the DiFebo Company and represent proven solutions based on extensive experience and results.
DiFebo is recognized as the nation’s leading expert in collegiate ticket sales and call room operations. He has gained acclaim as a pioneer in revolutionizing how college athletic departments maximize revenue from ticket sales.
He is particularly known for designing the model ticket sales and customer service program at the University of Central Florida Athletic Association.
BRENTWOOD PARTNERS serves The DiFebo Company with business development in select states & strategic consulting in the professional sports and intercollegiate athletics realms.**THE DIFEBO COMPANY**
ANDRESEN & ASSOCIATES
Andresen & Associates is committed to being there for its clients when they need it. When you work with A&A, its attorneys will stand with you and provide the level of service you deserve.
Shared Vision of Excellence: At Andresen & Associates, we work for you and with you. Our attorneys collaborate with you to develop a clear and effective vision, then implement the strategies necessary to transform your ideas and concepts into successful business endeavors.
Diligent Execution: We work closely with you to create innovative legal and business solutions tailored to your specific needs. Our team diligently executes your objectives with the utmost integrity and professionalism.
Clear Communication: Andresen & Associates not only advocates for you but also provides counsel. We listen, strategize, and respond promptly. Clients receive clear communication in a language they understand, ensuring they know what the firm does, why it matters, and how it affects them.
BRENTWOOD PARTNERS serves Andresen & Associates with strategic consulting in the professional sports and intercollegiate athletics realms.
JOE BOSACK & CO.
Joe Bosack & Co. is exceptionally qualified to manage the development of outstanding brand strategies and identity designs that align with the goals of the project, the brand, the client, and the campaign.
Their leadership team brings extensive senior-level experience in advertising, marketing, design, and communications, along with strong relationships with advertising agencies, sports leagues, college conferences, and broadcast partners. They employ a strategic and collaborative approach to the creative process, believing that a well-informed strategy is the cornerstone of successful and distinctive brand outcomes for their corporate, higher education, and athletic clients.
BRENTWOOD PARTNERS serves Joe Bosack & Co. with strategic consulting in the professional sports and intercollegiate athletics realms.
JOEY GASE RACING
Joey Gase is a driver in the NASCAR CUP SERIES who hails from Cedar Rapids, IA, and has made more than 350 starts since 2014 in the Cup, Xfinity, and Craftsman Truck Series.
Joey married his wife Caitlyn in 2018 and welcomed twin sons Jace and Carson in 2020.
Committed to making real connections with his fans, Joey is engaged with numerous charities and non-profit organizations. He has a personal connection that links his desire to help those in need. At age 18, he tragically lost his mother, Mary, to a sudden brain aneurysm. Joey and his family decided to donate his mother’s organs and later learned that her gift helped save and improve the lives of 66 people. Gase developed a desire and passion for educating others on the need for organ, tissue, and eye donation and honoring all those affected. His hard work in the donation community has successfully achieved his goals. He has received many honorable awards, including the inaugural COMCAST Community Outreach Award and AATB Communication and Education’s “The Ground Breaker” Award.
Joey’s hot rod is regularly adorned with the face of his mother and others who have given the gift of life, making it one of the most unique cars in NASCAR.
At a young age of 8, Gase began his racing career with a desire to follow in his father’s footsteps. The 26-year-old from Cedar Rapids, Iowa, began his racing career when he won his very first race in the Jr 1 Go Karts at Hawkeye Downs Speedway. Since then, Gase has worked up the K&N ranks when he was 14, to late models when he was 15. His first NASCAR XFINITY Series start came in 2011, and he made his first Daytona 500 start in 2017.
BRENTWOOD PARTNERS serves Joey Gase Racing with business development services, brand development, and overall marketing strategies.
LOOKING 4 LARRY
Paul Heyman and Mitchell Stuart’s Looking 4 Larry Agency (L4L) are Brand Advocates, uniquely qualified to reach any targeted desired demographic with precise custom strategies, tap into any cultural movement, and demonstrate, produce, and deliver quantifiable, impactful results. Through their HeymanHustle YouTube Channel and digital ecosystem (website, mobile, social, and digital platforms), L4L brings a passionate global audience for startups and established brands to each webisode, tweet, post, and share.
L4L is a fully integrated branding, digital marketing, and production agency with decades of experience producing groundbreaking campaigns for the biggest brands and the most prolific acts in music, sports, gaming, resorts, entertainment, and pop culture.
World-class storytellers, L4L houses a team of creative disruptors that challenge the marketplace status quo with an authentic narrative and visual style that captures and engages a loyal consumer base for clients.
BRENTWOOD PARTNERS serves Looking 4 Larry with strategic consulting in the professional sports and intercollegiate athletics realms.
IMPACT SPORTS
Impact Sports is an early-stage protective headgear company dedicated to protecting youth athletes from traumatic brain injuries, including concussions. Recently, Impact Sports launched its site outlining the release of its new Soft Shell Helmet, The Calvarum Praesidio. Our soft shell prototype recently went through rigorous testing at Virginia Tech, where it earned a “high 4 Star” rating, narrowly missing the top rating of 5 stars.
The Calvarum Praesidio is undergoing modification and will be ready to ship in April or May 2020. Our partner institution, Wichita State University, continues to collect data on our material testing and tackle helmet.
BRENTWOOD PARTNERS serves IMPACT SPORTS with business development services in the professional sports and intercollegiate athletics realms.
WORLD TEAMTENNIS
The Orlando Storm launched as World TeamTennis’ 8th franchise in the Spring of 2019, and quickly played their first season in July. BRENTWOOD PARTNERS was retained in Fall 2019 by WTT CEO Carlos Silva to provide a strategic roadmap for the 2020 season, per revenue generation, organizational structure, brand development, and grassroots marketing execution. BP also oversaw the design/build process for a new, temporary indoor competition venue at the USTA National Campus, and led the search for the hiring of both full-time and temporary staffing. The project was completed in March 2020.
“Mike Waddell and BRENTWOOD PARTNERS have great energy and enthusiasm for the sports marketplace. They understand how to dissect the market to drive fans and engagement for the team. - Carlos Silva, CEO, World TeamTennis